How To Run Google Ads In 2023 For Local Businesses

Are you a local business owner looking to expand your reach and attract more high quality customers? If so, Google Ads can be a powerful tool to help you achieve your goals. In this quick guide, we’ll show you how to run effective Google Ads campaigns in 2023 to promote your local business.

To make things easier, we’ve created a step-by-step video tutorial that you can watch on YouTube. You can follow along with the video as you set up your own Google Ads account and create your first campaign.

PPC Advertising

Here’s a summary of the key steps you’ll need to take:

  1. Sign up for a Google Ads account: To get started, head over to the Google Ads website and create an account. You’ll need to provide some basic information about your business, such as your name, address, and website.
  2. Choose your campaign goals: Once you’ve set up your account, you’ll need to decide what you want to achieve with your Google Ads campaigns. Do you want to drive more traffic to your website, get more phone calls, or increase foot traffic to your store? Choose your goals based on what you want to achieve.
  3. Set up your campaign: With your goals in mind, you can now create your first campaign. Choose the type of campaign you want to run (search, display, video, or shopping), and set your budget, targeting options, and ad format. The number one campaign to run is search also known as PPC Campaigns.
  4. Create your ad: Now it’s time to create your ad! With Pay Per Click Campaigns you have to write a catchy headline and description. Then add your business information, specific keywords you want to target and such as your phone number and address.
  5. Landing Page: You need to be sending the traffic to a funnel/ landing page and not your website. Our leads 3x to 4x just off that little switch.
  6. Launch your campaign: Once you’ve set up your ad, it’s time to launch your campaign. You’ll be able to track your results and make adjustments as needed to improve your performance.

That’s it! By following these steps and keeping an eye on your results, you can create effective Google Ads campaigns that help you attract more customers and grow your local business in 2023.

Pay Per Click Advertising

But don’t just take our word for it – we’ve actually helped a local detailing company in Port Saint Lucie, Florida go from making only $300 a month to generating over $10,000 a month using these exact same methods! We worked with EMC Marketing Service to optimize their Google Ads campaigns and create targeted ads that attracted more customers to their business. You can read more about their success story here – Da Detailing.

For more detailed instructions and tips, be sure to check out our YouTube tutorial. Good luck, and happy advertising!